Blogs and tweets in a moving business trend part1

Posted by DK

June 10, 2009

Avoid popularity if you would have peace – Abraham Lincoln

Mozilla started a blog back in 2008, after breaking the guiness world records for the most downloads in 24 hours.

Can anyone guess what blogging platform they are using? Yes you probably guessed it if you read the title of this post.

Mozilla stands out with a few others who have adopted social networks and Web 2.0 as part of its “increase awareness” model–If you didn’t know, Mozilla uses WordPress, Flickr, Facebook and Twitter to keep in touch with its users. These services appear to represent a kind of online fashion, I may even go as far as saying these services represent a kind of social/marketing experiment. It generates hype, buzz and the ability to reach new social groups. At the moment only web 2.0 related companies appear to use these services (would make sense) with “most” companies banning or blocking these services from corporate networks as they “waste company time” and create a “less productive environment”.

The right tools for the right job. Are web 2.0 related services only suitable for certain “hip” companies or is there a dinner place reserved for the white shirt and tie gang.

Copyblogger posted some quotes from high profile business users using Twitter.

We have all heard by now how many celebrities are turning to Twitter and other services. BusinessWeek said this:

… plenty of CEOs have begun to make tweets part of their daily routine. And it’s not just the Silicon Valley crowd—chief executives in marketing, publishing, and retail are also populating the site.

GeekEstateBlog lists blogging, Facebook and Twitter as a way to grow ones Real Estate business.

Entrepreneurs and small businesses are diving into the Web 2.0 scene and why not? Tradionally big London buildings and fancy business addresses impressed and helped give an edge, today, it may be more about how groups follow you on Twitter or your blog feed size.

Part 2 of this article will cover web 2.0 security considerations for business users.

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